What Crossmetrics does for e-commerce teams.
Connect store, marketing, and Google data to audit performance with fewer manual spreadsheets.
E-commerce and marketing analytics
Audit sales, revenue, ROAS, conversion quality, refunds, and tracking gaps from one dashboard.
Store Revenue Dashboard
Review orders, revenue, refunds, average order value, payment methods, fulfillment status, product performance, and geographic distribution from your connected stores.Google Analytics 4 Reconciliation
Compare GA4 conversions and revenue with backend order data to identify missing purchases, tracking gaps, and differences between analytics and financial records.Google Ads Performance
Analyze campaigns together with real store revenue so marketing decisions are based on business outcomes, not only platform-reported conversions.Smart Alerts
Detect unusual changes in revenue, conversions, ROAS, refunds, traffic quality, and tracking health so teams can investigate quickly.Connected data sources
Connect your store, Google services, and custom order feeds without mixing numbers manually.
Google Merchant Center Insights
Connect Merchant Center to review product feed context alongside sales and advertising performance.Search Console Visibility
Bring Search Console data into the same workspace to monitor organic search queries, impressions, clicks, and performance trends.Shopify and PrestaShop Connections
Connect supported e-commerce platforms to centralize orders and store performance metrics in Crossmetrics.Custom Webhook API
Send order data from custom stores through a documented webhook API with API keys, timestamp validation, and HMAC signature checks.Workflow and reporting
Use multi-store dashboards, exports, smart alerts, and AI-assisted explanations to review performance faster.
Multi-Store Reporting
Compare multiple stores and channels from one dashboard to understand performance across brands, markets, or client accounts.AI-Assisted Explanations
Use AI-generated summaries to interpret anomalies and performance changes in plain language for faster decision-making.Exports and Reports
Export data and reports when your team needs to work with metrics outside the dashboard.Security and data handling
Use Google Login, secure backend session cookies, encrypted integration tokens, and a no-customer-PII approach for custom order feeds.
Secure Google Login
Users sign in securely with Google, with protected account sessions and server-side access controls.Encrypted Integration Tokens
OAuth tokens and sensitive integration credentials are encrypted at rest and used only to provide connected analytics features.No End-Customer PII Required
Crossmetrics is designed around business metrics. Custom integrations should not send customer names, addresses, phone numbers, or emails.Setup support
Get help connecting stores, Google permissions, dashboards, and analytics workflows.